CREATIVITY: “Creativity is the defeat of habit by originality” – Juliet Taylor

CREATIVITY: “Creativity is the defeat of habit by originality”

THIS BODY OF WORK WAS AN EXPERIMENT: To be individual and create a unique interpretation of an idea, using the camera as an extension of my mind.

The experimentation of mixing new technology with unconventional techniques, the practice of mixing surrealist principals in commercial advertising. Communication by ways of the subconscious. “The thought of stressing the subconscious or non-rational significance of imagery arrived at by automatism or the exploitation of chance effects, unexpected juxtapositions, etc.” To practice placing this way of thought into this age of technology, in a hi-end commercial practice. We are now in the era of digital. As Man Ray once discovered solarisation by a freak accident, we must continue to experiment and make mistakes, not being afraid to take risks and fail.

FREE YOUR MIND.

Juliet Taylor

After leaving Australia for a world trip at 19 years old, Juliet found her passion for photography in London, where she did her first photo shoot whilst studying dentistry.

On her return, she began her career working for Pixi photo, shooting school portraits, weddings and for a local model-search company. She also set up a small portrait studio at her house.

At 23, Juliet moved to Melbourne and met her photographic mentor, Eryk Fitaku. She describes the 3 years she was Fitaku’s assistant as photographic boot camp and says he gave her the software to be able to “see” the physicality of working in the industry, working on national and international campaigns.

This year, at 28, Juliet started her own company, Juliet Productions. In her second year in the commercial industry, she now works between Melbourne and Sydney for some of Australia’s largest clients.

Email: info@juliet.com.au
Website: www.juliettaylor.com.au