Lady Petrova, Peace Hotel – Billy Jean Is Not My Lover

The garments for the Peace Hotel campaign by Lady Petrova was inspired by her recent travels to Shanghai and her love of 70s and 80s power ballads. The range features an ice cream colour palette, stunning printed silks and vintage inspired cotton laces.

Our brief was to create images that were soft, feminine and dreamlike. Petrova stressed that it was also very important to clearly show the garments as the series would double as a buyers catalogue. Beyond these simple guidelines we were given complete freedom over the finished look and feel.