The Invariant Right – James Thomas

A myriad of tactics are employed by retailers and other organisations with the intent of influencing our subconscious minds every day. From tailoring environments to suit observed behaviour such as the ‘invariant right’, to the more proactive use of Muzak, climate control, intentional disorientation and appeals to the ‘ideal self’.

This series attempts to confuse reality and illusion, to disorientate and to make you think twice about what you are looking at and why you are looking at it.

These images are single, un-manipulated photographs, produced at the time of exposure and left unaltered beyond basic colour correction.